Abstract for: Exploration of Information Transparency on Beef Supply Chain Dynamics Using System Dynamics

The beef industry faces growing demands for transparency and traceability due to consumer awareness of supply chain impacts. Lack of transparency and misinformation challenge brand trust and supply chain efficiency. This study examines the potential of information technologies to enhance traceability and shift the beef supply chain structure toward coordination. We employed System Dynamics (SD) to model the U.S. beef supply chain from 2013 to 2022, capturing complexities and feedback loops to assess structural changes. The model was evaluated and simulated to evaluate the transparent beef introduction dynamics relative to the conventional beef. Introducing transparent beef shifted consumer demand from conventional due to prices and ordering decisions. Major packers consolidated in the conventional market, while smaller packers found niches in the transparent market. Increased coordination and consumer premiums were necessary to sustain transparent production. The simulation highlighted the supply chain's adaptability but underscored the need for effective strategies for sustainable development. The findings suggest policies supporting technological integration could bolster consumer confidence and supply resilience.