Abstract for: Eyes On the Game: Eye-tracking Analysis of the Beer Game
Experimental System Dynamics research aims to understanding and improvement of decision-making processes through identifying the conscious and unconscious heuristics employed by decision makers. Researchers in cognitive neuroscience and psychology are also investigating these concepts using experimental designs. This work establishes a bridge between System Dynamics and cognitive neuroscience to evaluate the use eye-tracking analysis to detect misperception of visual information in repeated ordering decisions. The paper identifies specific research questions from this novel approach and appraises the prospects for substantive collaborations between neuroscientists, psychologists and scholars in System Dynamics.