Abstract for: Using SD-Model to Optimize Profitability in a Rental Business (Mateco)

Mateco is a 2 billion revenue world wide company that uses System Dynamics to watch and predict the bottlenecks in their rental-fleet. The use of modern software architectures (streaming data with Kafka) within their operational processes makes it possible to link SD-models to gain insight in the behavior of their operations. The presentation will explain the approach, conditions and current state of the project. The difference with the classic Business Intelligence approach (standard practice) and the tremendous impact on profitability by using System Dynamics.