Abstract for:Lessons from seven attempts at "saving the world"
Jorgen Randers is one of the original authors of the famous book The Limits to Growth, published in 1972 when he was only 27 years old. At the time, he felt there was a clear, easily communicated, and actionable message. Yet nothing changed. In the intervening years, he has altered the message and the way it was delivered to really get through to people. Each attempt at getting the key message across has been different, and the seventh is the culmination of the learning from all previous attempts.