Abstract for: Using Dance of Change Concepts to Apply Critical Cultural Success Factors to Data Quality Initiatives (Research in Progress)

Data Quality (DQ) is an important determiner of success for any organization to conduct its mission and meet its objectives. Organizations undertake initiatives to improve the quality of the data that drives value for the organization. Two studies led by the University of Arkansas at Little Rock (UALR) have identified a list of 6 clearly defined cultural factors for data quality initiatives that are considered critical to their success. A DQ initiative can be considered an organizational change initiative. Senge’s Dance of Change system dynamics model can be considered a framework for evaluating organizational change. This study explores how the Dance of Change model can be used as a framework for understanding the critical cultural success factors (CCSFs) generated by UALR’s previous Student Project and Delphi studies.