Abstract for: Analyzing Business Dynamics of Ride-Hailing Services: A DPM Approach Applied to Uber Inc.

Purpose The purpose of this paper is to explore business dynamics of a rising ride-hailing service industry through case study and foster understanding of hypothetical feedback effects within the broader system. Design/methodology/approach The research adopts the dynamic performance management framework with simulation-based methodology for developing a dynamic case interpretation of specific type of business complexity. Findings Scenario analysis shows that changes in the commission percentage for drivers, and cutting prices for customers (car hailers) by competitors have significant impacts on the car hailing industry.