Abstract for: A Veterinary Telemedicine Case Study (Best Poster Award Winner)
Veterinary telemedicine has existed since the late 1990s. Various scholars have predicted its growth, others its decline. We constructed a system dynamics model of a veterinary telemedicine company providing services in one specialty in the industry. The model showed that growth in that specialty would be limited by severe shortages of specialists, even with extensive marketing efforts. This limitation is likely to hold in other aspects of veterinary telemedicine. The paper concludes with recommendations for the company and the industry.