Abstract for: Strategic Resources and Reestablishing Presence in the German Olive Oil Markets: A DPM Case Study

For Small-Medium Enterprises (SMEs), a companies’ continuing presence in a key market can be the difference between success and failure. This case study looks at how Dynamic Performance Management (DPM) , a combination of traditional Performance Management (PM) frameworks and System Dynamics Modeling (SD) can be used to optimize a companies handling of strategic resources, and performance drivers to recapture lost market share. The paper shows the initial model design and testing for a small Italian SME focused on olive oil manufacturing, then subsequent policy design based on conclusions drawn from the modeling process and DPM efforts.