Abstract for: Dynamics of Smart Grid Technology Acceptance

Consumer acceptance is a main factor of the expansive deployment of smart grid technologies. Accordingly, many studies have emphasized to ensure consumer acceptance to promote the implementation of smart grids, and scientific researches investigating the acceptance factors have been actively conducted in recent times. However, there are few studies examining the process of smart grid acceptance from a dynamic perspective. This study attempts to describe dynamics of smart grid acceptance providing the causal map and suggests important further tasks for ensuring smart grid acceptance.