Abstract for: Exploratory Study on Emerging Market Entry Strategy - Systems Thinking Approach

Main topic of this study is ‘the characteristics of emerging markets’, ‘the strategy of entering emerging market’, and ‘the expansion strategy of emerging giant into global market’. Three theoretical frameworks are selected to show the characteristics of emerging markets, Institutional Theory, Transactional Cost Theory, and Resource-based View. This study suggests 5 CLDs, each of which integrates a series of causality drawn from rigourous literature reviews of 55 studies of SSCI Top Journals from 2000 to 2012. It is the unique contribution of this study to draw each causality from previous literature. In sum, political activity and institutional void are critical factor related to characteristics of emerging market, and CSR/CSV and cultural distance should be considered as a leverage point.