Abstract for: A SD-Based Reflective Strategy Development Process

This paper aims to support growth management for firms that have no stable growth logic. Based on Schön’s reflective management perspective (Schön, 1983), we propose an iterative system dynamics-based reflective strategy development process to facilitate managers to organize and develop firm growth logic. Different from typical system dynamics modeling which is based on existing dynamic structures, in this paper, an iterative system dynamics modeling process is designed to develop models that evolve with managers’ ideal designs towards the implementation of expected growth patterns. An action science research is conducted with a case to illustrate the iterative SD model-based growth management process. How the case under discussion enhanced its understanding of the confronted growth problem and developed its growth logic to guide the formulation of relevant growth strategies are clearly described.