Abstract for: Introducing in a Non-Profit Organisation a CSR Strategy through a Learning Oriented Perspective: the Emssanar case-study
The purpose of this paper is to analyse the concept of Corporate Social Responsibility (CSR) and to understand how it can be effectively introduced in a non-profit organisation. This analysis aims to disclose the feedback loop relationships underlying the design of a CSR strategy through a Balanced Scorecard (BSC) and to explore the benefits of such an approach on the sustainability of an non-profit organisation performance. The paper through a real case-study tries to demonstrates how a CSR strategy could fail in the long term if a open-loop logic is adopted. On the contrary, by making explicit the feedback loops structure underlying a CSR strategy, it is possible to better understand the mechanisms that foster a sustainable and long term organisation growth and those processes that could prevent the attainment of desired outcomes. After discussing the main benefits and limits of the CSR concept reported in literature, a case-study is introduced and the approach used to implement a CSR strategy through a BSC logic is examined. After reviewing such an approach, a feedback loop analysis is presented with reference to the case-study. Finally, conclusions and further remarks are drown.