Abstract for: Limiting motor vehicles’ CO2 emissions - a manufacturer’s challenge

Due to ever stricter emissions regulations the automobile industry struggles to reduce their products’ emissions of carbon dioxide. There are several technical options to solve the problem, all of them equally effective. A manufacturer could decide for minimum cost and move on. However, the problem should also be considered from a long-term perspective. Changes in the products’ characteristics or the whole product line may lead to unintended consequences. Changing market conditions should be taken into account. A model is presented that has been developed in cooperation with a German OEM. It takes a broad view on the relevant parts of the market and allows structured planning activities.