Abstract for: The Diffusion of System Dynamics analyzed with System Dynamics - A Diffusion Model Considering Network Externalities
This paper investigates the diffusion of system dynamics as research paradigm. It deals with the question whether the diffusion of system dynamics is influenced by network externalities. Assuming the existence of such network externalities the so called penguin and bandwagon effect must be considered regarding the diffusion. Based on a system dynamics model considering network externalities leverage points will be derived enforcing the diffusion of system dynamics.