Abstract for: Increasing Mobile Operator Revenue Out of VAS, A System Dynamics Approach

Telecommunication industry is not comparable with many industries in view of rapid market and technological change. In this industry, Mobile Communications is one of the most attractive segments. The new and novel trends can be seen in Telecommunication industry from time to time which suggesting various dynamics and relationships in this industry development. In this article, we will examine and analyze existing trends in mobile operators’ services to find out the position of Value Added Service (VAS). Then, existing dynamics in delivering Mobile VAS will be deduced through VAS value chain analysis and its market characteristics. We will simulate and execute the proposed dynamic model and get acquainted with the behavior of model elements and analyze them. Finally, two policies will be suggested and with the analysis of results of these two policies, some recommendations will be made for mobile network operators to maximize their revenues out of VAS.