The Applications Award is presented as often as once every two years for the best "real world" application of system dynamics conducted within 10 years of the submission deadline. The best application will be based primarily on demonstrated measurable benefit to an organization through the use of system dynamics, and secondarily for new ideas that improve the art of applying system dynamics, or for relating work to existing system dynamics literature and/or other disciplines. For more information on this award and other Society awards please visit the Society website. The 2007 Applications Award was presented to Vince Barabba, Chet Huber, Fred Cooke, Nick Pudar, Jim Smith and Mark Paich for the paper “A Multimethod Approach for Creating New Business Models: The General Motors OnStar Project” (Interfaces, 32(1), January–February 2002, pp. 20–34).