Excessive speeding behavior of the drivers is one of the challenges in the area of transportation around the world. Excessive speeding is defined as driving faster than the posted speed limit or driving too fast for the prevailing traffic and environment conditions. This paper provides a modeling framework that integrates the dynamic interaction between causal factors responsible for motivating drivers to adopt excessive speeding behavior. This modeling framework is developed based on information gathered through extensive literature review on speed choice behavior of the drivers, interviews of officials from police department, and interviews of a group of drivers. The modeling framework has been translated into a formal simulation model. The development of simulation model includes heuristic relationships that need refinements based on empirical evidence. It is expected that end product of this research would be a fully integrated decision-support tool that would help in understanding the resistance to achieving a sustainable reduction in the number of excessive speeding drivers.