By addressing the need for organizational change, The Manufacturing Game(r) has enabled manufacturing facilities around the world to vastly improve their reliability practices, resulting in enormous gains in a short period of time. Our unique, integrated approach, based on a System Dynamics model, helps organizations realize their full potential by encouraging front-line workers to better understand their role and take responsibility for their performance as it relates to the functionality of the entire plant. This bottom-up approach to organizational change has been effective at not only improving reliability, but more importantly, sustaining improvement. Over 27,000 people from companies like DuPont, BP, Honda, Whirlpool and ExxonMobil have used The Manufacturing Game(r) to reduce failures and lower costs. The game is a board game played with poker chips, play money, and dice. It is a fun way to learn as many have experienced playing the beer game.