Environmental strategies such as Zero-to-Landfill are gaining increasing attention throughout the world.  Product take back is a significant means of ensuring that products that have reached the end of their useful lives are reclaimed for reuse, remanufacturing, or recycling.  Such a strategy is expected to minimize environmental impacts, reduce overall resource consumption, and provide economic value to manufacturers and consumers.  The reverse logistics, however, can be quite complicated as product collection, product disassembly, processing, component returns, and component reclamation must be considered.  Further, the costs and magnitude of the requisite system must be projected to support appropriate planning and execution.  In this paper, we present a model of a reverse logistics system for a consumer product.  The impacts of closed-loop logistics on product adoption rate, product costs, and component reliabilities are balanced against the cost of new infrastructure, shipping and tracking, and processing and inventorying of expended components.  We illustrate how a reverse logistics approach may develop as a function of product adoption, the total value of returned components, product reliability, and product lifetime.  A Zero-to-Landfill strategy has a significant potential to improve the triple bottom line – people, planet, and profit – of companies that adopt it.