For many organisation going on line in an eBusiness venture is often fraught with difficulties in discerning the strategy and value in such a venture and the possible outcomes. Organisations are revisiting their services and/or products and developing eBusiness systems that are capable of exploiting the organisations business supply chains. Central to any development of this nature is the managerís understanding of the implications of an Internet eBusiness venture to the organisation and industry they wish to compete in. This paper outlines an insight into a framework for mapping business process models onto service and product based business models.