Abstract for: Convenience Stores in Bogotá at 2030
The objective of this research is to identify the key factors that impact the system of product commercialization in the Bogota´s market to allow a better comprehension of the growth behavior of the convenience stores in this city. Its purpose is to develop an understanding of how the process of sales, consumer reaction through years of exposure to the commercialization format and the presence of informal commerce, among other factors enable the growth of convenience stores in the city of Bogotá to ultimately generate scenarios that allow the appreciation of relevant risks to investors interested in entering the market. For research purposes, emphasis will be made on the system of competition of convenience stores as a whole, without differentiation among diverse chains that compete or will compete in the segment, attempting relate the factors that impact its growth. Key words: Bogotá, neighborhood stores, system dynamics, modeling, and convenience stores.