Abstract for: Strategic Assessment of Transportation Demand Management Policies: Tehran Case Study

Transportation Demand Management has proved efficacious where increasing transportation supply seems ineffective or financially infeasible. Demand management comprises a wide range of policies most of which are different in nature. Assessing impact of various strategies in Transportation Demand Management and developing a system dynamic model to compare diverse policies are the main outcome of this study. Investigating impact of TDM strategies in Tehran and their impotence specifically in encouraging private vehicle users to use public transportation is the focus of this paper. Visualizing prospective changes in share of these different modes of transportation and presenting potential strategies towards achieving TDM goals are included to substantiate effectiveness of the approach.