Like other organizations, United States intercollegiate athletics departments face the challenge of operating efficiently and effectively.  Performance measurement in this environment is made more challenging by the need to be successful both on and off the playing fields.  With its focus on structural performance contributions, system dynamics modeling works well with data envelopment analysis, which is focused on input-output relationships, to provide a more complete understanding of performance measurement and assessment.  This combined understanding supports policy analysis that contributes to performance improvement opportunities.  This research outlines the success achieved by linking these two approaches, even with the system dynamics contribution limited to a qualitative model.