Information revolutions change the world by taping into a positive feedback loop. If we can identify the loops we can understand where they might be going and what their limits might be. We need to know the difference between a short-term trend and a long term dynamic. We need to know where this information might be pushing us so we can know if it is where we want to go. Trying to look at a category, as broad as information revolutions, to identify patterns requires an approach that will give a broad but well specified picture – a way to understand the positive feedback loops that create the growth and also to understand the countervailing loops that come into play in various ways. I believe that causal loop diagrams can give us a clearer picture of this kind of broad, messy problem